Why Swiping Is Dying — and Private Introductions Are the Future of Dating

After a decade of endless swiping, dating app fatigue has officially set in. Users are burned out, matches go nowhere, and “choice overload” has replaced genuine connection. Enter Katch, a service quietly flipping the dating model on its head.

Instead of asking singles to swipe through hundreds of profiles, Katch does something radical: its proprietary matching system privately introduces people via curated video introductions based on personality, energy, and intent. No guessing. No ghosting. No public matching circus.

The shift is simple but seismic. Katch treats dating like a premium introduction, not a game. Members don’t browse people — they’re introduced to them. The result? Fewer matches, higher quality, and dramatically better outcomes.

This isn’t an iteration on dating apps. It’s a rejection of them.

As swiping loses relevance, services that prioritise human judgement, privacy, and real interaction are stepping in. Katch isn’t promising more matches — it’s promising real physical encounters.

Dating didn’t need more profiles.
It needed a reset.